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What a C.I.A. Black Ops Officer Taught Me About Copywriting When I was in the Air Force, I had the opportunity to attend a very “special” training course taught by very “special” instructors.One of my instructors was a former Navy S.E.A.L. who had left the Navy to join the C.I.A. as a special operations officer. This guy had seen combat in several different theaters of operation, during many publ ...5 Key Tips to Help You Win New Business If you are going into business for the first time, it can be both exciting and unnerving, yet every year more and more people are making the choice to go it alone. The Small Business Service (SBS), an executive agency of the Department of Trade and Industry, recently published Small and Medium-sized Enterprise (SME) Statistics for ...SEO Copywriting Services The element that reel in and make your audience come back toy our site is not your design - it's your content. Even search engines give high premium to quality information. If your site lacks substantial content, it will most likely be ranked poorly, and you do not get enough Web presence to make a profit.That is why you need the service ...Is Your Service Cost High? Like any professional, it’s a quest that has over time grown into a habit I’ve become susceptible to. It is to know how much are others charging for service similar or nearly similar to mine. It is a touchy issue and many service providers would rather prefer not to speak about it. That is quite understandable because pricing your service is per ...Article Marketing - One Goal For Different Writers Article marketing is one of the basic strategies for internet marketing. Not only does marketing an article allow you to make a sales pitch on affiliate products in your niche sites, but writing power and quality articles also increase your traffic which will eventually give you a higher page rank in Google, a higher chance at being indexed, an ...Is It Worth Paying a Professional Copywriter? 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Here are a few things you need to do in order to get the freelance copywriting jobs that you have been looking ...11 Quick (and Good) E-zine Content Ideas Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.While sometimes you'll have dozens of content ideas, other times you'll find yourself staring at a blank computer screen, gru ...How You Can Find Freelance Copy Editing Jobs Even for those with the skills needed, finding copy editing jobs can seem next to impossible. The simple fact of the matter is, though, that through quality and building relationships, these jobs can be found and employment can lead to a career in the field. For those who are struggling to start out, finding those first copyediting positions i ...How To Test The Body Of Your Sales Copy For Weaknesses Your sales copy is the life source of your business. 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Whether it's a brochure, a sales letter, a postcard, or website content, a lasered message is more compelling than pages of wordiness that dance around the point.Here are some ...Get Your Email Opened: 3 Email Subject Lines That Work Over the last 10 months, I've gotten to see firsthand how well certain email subject lines perform.That's because I've been sending out about 1-3 emails per week during that time. I track open rates. I track click-thru rates. It's easy for me to see when a subject line is a winner... or a loser.With that in mind, I would like to sh ...Freelance Copywriter Secrets: Is Your Website Doing Its Job? Does your site capture a list of opt-in email addresses of people who have an interest in what you sell? Repeat after me, the number one purpose of your website is to compile a list of prospective customers. The easiest way to do this is to offer a free information product such as a white paper, ebook or other material. 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His books and teachings have helped thousands of aspiring copywriters around the world and he has the testimonials to prove it.Anyway, one of the things we talked about was how to learn ...Writing an Essay to Read Copy Check out few guidelines for achieving a comfortable, easy-to-read writing style:Writing easy is tougher than you might think it is. Being simple and descriptive is not that simple but you can always learn how to be a simple writer. A simple and free flowing copy is what people always admire. Here are few tips to do that:• Write as ...Seven Steps To Pre-Selling Your Product You need to buy a new car. There are two car showrooms in your neighborhood, so you go along to showroom A.The moment you appear in the forecourt, an eager assistant darts out, grabs you by the lapel and proceeds to apply the hard sell. All you can think of is escaping before you are forced to sign anything.You then go along to s ...Do You Know The Copywriting Secret? Here are the Simple Tips Copywriting is the single most important skill you can ever learn in marketing. You either learn to write it, or pay someone else dearly to write it for you. Personally… I’d rather keep that kind of money in my own pocket and just learn how to write it and find out the copywriting secret.Hmm what's the copywriting secret anyway? Is the ...Do I Have To Be An English Major To Become A Copywriter? There's a common belief running rampant among those seeking a career to become a copywriter that having majored in English puts you on an easier entry path than everyone else looking to become a copywriter.I would love to meet the person who came up with this one.Having spent a few years hiring people, this one's as big an Urban L ...
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