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Common Copywriting "Blunder" Makes Your Glowing Testimonials Work Against You Recently a sales letter came across my desk for me to critique. This letter was excellent in almost every single way, except for the way the testimonials were positioned on the page. Maybe that seems like a small detail, but it's not. In fact, it can actually make a huge difference in your response. Here's why: This lett ...Copywriting for Non-Copywriters: Use Headlines to Select Your Audience May 23, 2006I'm guessing you're interested in copywriting, but don't consider yourself a copywriter.If I'm correct, don't go thinking I'm psychic. I simply used my article title (which acts like a headline) to select an audience of non-copywriters interested in copywriting. You can use headlines to select your audience too.W ...More Insider Secrets to Great Copywriting - Judging Your Target Market This week we're going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didn't read my last article we covered what you MUST do before you write a single word of copy. Each weekday we build on your skills of creating your copy from the ground up following my Field Guide. By the e ...Health and Fitness: A Huge Industry in Need of Writers Think about how much you read about and spend on health and fitness.Do you ever exercise? Take supplements? Go on a diet? Visit the doctor sometimes? Most of us do all four. And how many books, magazines, tapes of videos related to health and fitness do you have in your home?This is a colossal industry, and seems to be growing bigg ...Assault Your Reader’s Attention And Batter It Into Submission With any article, email or newsletter, after spending time and effort writing it, getting people to actually open it, or read it, is the next big challenge.Your aim is to capture their attention for long enough to continue reading, or to go to your web site and purchase your product or service. After all, your whole goal is to lead your ...Head Banger's Ball - The Key To Writing Perfect Headlines Remember the movie "Field Of Dreams"? A voice from beyond whispers, "if you build it, they will come". Kevin Costner, questioning his sanity, searches for the truth and finally with the help of James Earl Jones, reaches a cosmic conclusion. A ball field is built in the middle of nowhere and the ghosts of yesteryear gather to play a final ...Affiliate Marketing: Headlines are the Difference Between Life and Death As an affiliate marketer, your primary tool is probably the written word. Most affiliates don’t sell via telephone or with audio/video efforts to the extent they work with written words. Solo ads, sales pages, auto responders, newsletters… All of them are written materials.That makes it incredibly important to learn how to use words to yo ...Why Your Advertising Copy is not the Most Important Part of Your Ad If you own a shop in the middle of the desert, and nobody walks past... obviously you’re not going to attract many customers.If you own a vegetarian café in the middle of a meat-eating suburb… you could get very skinny... very fast.And if you run ads where either:a) The wrong people see themOrb) Not enough peop ...Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over.Do you have a product or service to sell? How do you attract new customers, clients, prospects, leads or patients?Most likely you attract them through the written word in some sort of advertising, articles, ...Principles to Follow in Copy Writing Children are fond of copying almost anything they see, especially if it's performed by an adult. Most kids now are familiar with the computer, and the many features of this amazing thing. But copying is not always interpreted with its literal meaning. There's this process which is considered an art in itself that only well-experienced and dedica ...Freelance Copywriter Secrets: A Quick and Easy Market Research Tool You are a freelance copywriter and you have just been given the assignment of writing an ad that will run in a certain magazine. But you can’t write good copy in a vacuum. Who are the intended customers for this product? And what hot buttons appeal to them?Well the fastest and easiest way to research these targeted prospective customer ...Freelance Copywriter Secrets: Finally A Law Firm That Gets Marketing Right! Just when I had all but given up on lawyers’ advertising, along comes one attorney who really knows how to get it right.As a former attorney –turned freelance copywriter, I have always paid special attention to how law firms market themselves. And, with very few exceptions, how badly they do so.But yesterday, when I opened up a co ...Valentine's Day: Marketing with a Passion Today is February 14- Happy Valentine's Day! Did you wake up with your heart all aflutter? Okay, neither did I.Truth be told, I forgot it was Valentine's Day. I wake up every morning thinking about my latest marketing scheme. But here's why you should *love* Valentine's Day, even if you don't have a sweetheart, think flower arrangements a ...Event Promotions: the Art of Writing Great Copy to Blast Out Your Supporters Often, online event promotions take on a "frenzied" quality, and that's because most events require a short burst of energy to hit the public with just the right timing. You may have astutely picked up that those who take charge of network group events develop an exclamatory quality to their communication which can actually be quite unnerving to ...Boost Your Conversion Rate In Three Steps When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers' perspective.Although unintentional, they're so involved w ...Build Your Copywriting Practice A Client At A Time And Never Make Assumptions Your copywriting practice is built a client at a time. After the first client, your marketing becomes much easier, because you can use any client as an entrée into his circle of contacts.You do this by asking for referrals. Simply ask your client, either in person or on the phone: "Who else do you know who might be interested in my servic ...Copywriter Battles for Confidence, Respect and High-Paying Clients I signed a contract over a month ago to do some copy work for one of the largest dental clinics in London, Ontario. I had no trouble convincing the client to agree to ongoing royalties. The following week we did an interview together for about an hour - where he happily provided rich details about his practice and his clients.So things se ...Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is c ...How To Make A Career Out Of Copyediting And Proofreading Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if th ...How To "Make" Your Sales Copy Do All The Selling For You! If you want to make your sales copy do all the selling for you, here's a quickie mistake you'll have to eliminate. See, making your sales copy do all the selling for you will dramatically boost your response and your sales, if... you do it right.There's a very simple error that clogs up your sales copy... distances your prospects from you ...10 Persuasive Triggers To Plug Into Your Ad 1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product.2. Most people want to associate with others that have the same interests. Give your prospects a free membership in a private chat room just for them.3. Most people want a clean environment. Tell your pr ...One Space or Two? One of my subscribers writes 'I can't hold my tongue any longer...not that that is fun or anything, I just had to tell you something! Just a tiny 'lil thing. You have 2 spaces after each period. Unless you are typing on an "old fashioned" typewriter, on a computer you use only one space. This is part of my business, graphic design. I hate to ...Why Bad Writing And Lots Of Typos Can Actually Make You More Sales If you'd like to see the "spelling police" panic in the streets, weeping and gnashing their teeth, horrified and distraught beyond belief, then this article is going to make you smile from ear to ear. Here's why. There was once a time when I used to subscribe to every "copywriting" course and email report I saw. You kno ...10 Eye Popping, Jaw Dropping Ad Copy Secrets 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from ...If Copywriters Have To Be So Good, Why Are Commercials So Awful? Professional copywriters. We've all heard how incredibly hard it is for them to get into that crazy profession (it is). We all know how painstaking professional copywriters have to be to craft their portfolios in just the right way just to get interviews with those crafted portfolios (they do). And we all know that just by virtue o ...Freelance Copywriter Secrets: 9 Ways To Get Big Business From Small Ads Inch for inch, a small ad just might be the best advertising deal around. If done right, a small space or classified ad can bring you profits far exceeding what a larger often produces. Here are some ideas to get more bang for your buck with small ads: Use small ads to test headlines and other key elements before you pay for a l ...How to Work With a Ghostwriter I have talked to many, many busy professionals who must bring in new business and new clients. Without exception, they all know that if they could only find the time to write a book or a series of articles, their marketing would become much easier and faster.But who has the time? After all, we just said we were talking about busy ...Outline of a Winning Sales Letter - 16 Design Secrets - Part 1 Busy people often ‘scan’ through a letter that has attracted their attention – they want to gather the essence of the content and offer so they can make an instant decision;“Is it interesting enough to read through or shall I just dump it?”Making your letter easy to read and attractive is crucial to getting your prospect to read. ...Writing The Perfect Super Bowl Ad: No Real Writing Skills Required?!? I want to make this point crystal clear: if you write a Super Bowl ad and it gets produced and shown on the big game down in Florida, your life will be in jeopardy.Why?Because the people in the ad business that live and breathe advertising have desperately wanted to accomplish that their ENTIRE careers. (That's really why they work ...The Power Of Using Stories In Your Sales Copy There are many advantages in using stories in your sales copy but many people have already forgotten about the power of stories.Remember how as a kid, we are always looking forward to stories?Stories interest and intrigue us as kids, so who's to say that adults don't feel the same way too?In fact adults would be able to rela ...
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