|
A Copywriting Lesson from Your Uncle Is it me, or does every family have one of those suave, storytelling uncles? Let's give him a name, let's call him Uncle Rick. He's been around the block a few times, he's seen some things in his lifetime. The old Tomcat's got a story to tell, and any pair of ears will do.For me, this "uncle" was my childhood best friend's father. Mr. "C" ...Getting Over Copy Shock A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth. He's really good in his field, so coming up with benefits was easy. What wasn't easy was convincing him to run with the copy on his duller-than-dust website."It's well, sales!" Marvin said."That's the idea," I r ...How To Write Sales Copy Fast--Even If You're Not A Writer! A lot of business owners are afraid to write their own sales copy because they don't consider themselves to be writers. If you fall into this category, please let me assure you...You don't have to be a good writer to write riveting sales copy!The fact is, the best sales copy is written just like you speak. You do NOT want to ...Costliest Copywriting Mistake #2: Assuming Your Prospect Has Prior Knowledge Always assume your prospect knows nothing about you, your business, your products, your services. Because invariably they don't. Even if they did, with everything else cramming their brain, they need to be reminded and reassured you are who they think you are. (That's why one of the world's most recognizable trademarks, Coca Cola, is usually pre ...11 Ways to Caffeinate Your Web Copy: Give It More Juice, Get More SALES Your web site sales barely dribble in, and you have reason to believe that sub-par copy is the culprit. In fact, you know it's the copy because your stats reveal the click-and-flee phenomenon. Click and flee is a rather sad state of affairs. Traffic funnels in with a fury... and then funnels out just as quickly, washing away with i ...How Many Pages Are There In Your Sales Letter? Let me ask you a question:Do you know how many pages you must have in your sales letter?There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever.The reason for this is simple: you want to get your prospects to read your sales letter from top to bottom, keep their focus on your words and make t ...List Building - 5 Steps to Profitable List Building List building has become one of the most lucrative exercises on the face of the world wide web.Why?When the internet first opened up, and for a long after, when the internet was slow and people didn’t click out like they do now with the advent of broadband, you could send someone to a web page and get a response rate of between 1% ...The Secret to Drilling Down Deep in Your Target Market Here's another drill ripped out of the Field Guide for my Red Hot Copywriting Bootcamp. There are 20 drills total which take 15 minutes per day (my “recruits” get weekends off). Each drill stands on its own but put them all together and the impact on your salesmanship is phenomenal! So here is another one for you…Copywrit ...3 Reasons why Content is Still King Back in the late nineties, the phrase ‘Content is King’ was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant and easy to find. Many sites built very successful businesse ...Freelance Writers: How to Get More Business with a Simple One-Page Letter When I owned my editorial staffing agency and would put out a job opening for freelancers, I would get a ton of responses. If I asked for work samples, I would get slammed – even if the ad specifically stated to send, for example, “one writing sample on real estate investing.”To quickly get through the pile of resumes, the first thing I w ...How to Make the Most of Your Website Copywriter Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don’t – a commercial imperative.Because the copywriter’s aud ...E-Book Writing Formats: How to Make the Words Flow Nervous about writing your first e-book? Never fear. E-books are written in a conversational, informative style that's easy for the reader to understand, and easy for you to imitate as you write them. Whether it's ten pages about Smart Finances, 50 pages on How to Care for Your Cat or 250 pages covering Secrets of the World's Best Yoga Masters, ...Write Benefits in Your Headlines to Deliver the Dream! When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question. "Why do people read any printed material beyond the headline?"The answer, because there was something in the headline that attracted th ...10 Psychological Desires To Insert Into Your Ad 1. Most people like surprises because it's a change of pace from their routine. Tell your prospects that they'll get a surprise free bonus for ordering.2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product instructions, etc.3. Most people want to feel secure and safe. Tell your prospect ...Five Ways to Give People a Reason to Buy Your Product or Service Overcome lackluster copy and lack of product sales by using the passion approach. Announcements, such as "Here's my product!" do not work. Sure, you put a picture up and maybe a list of its features. What's the promise? Where's the benefits? How will your potential buyer's life be better by obtaining your product? How does a picture or list of ...When Great Copywriting Can Actually Kill Your Sales One of the most-quoted copywriting phrases in the world is, "sometimes people will buy your products because of just one bullet."And that's true.People really will read an ad that's 5, 10, 15 pages or more...but whip out their wallet simply because of a bullet point buried somewhere on page 8.However, there is also another s ...Top Ten Ways To Market Your Web Site: Get The Traffic You Need Millions of people are online, and all those people mean you've got hundreds of thousands of potential customers who are looking for your products and services. Your site should get around 500 visitors a day without spending a cent on advertising. However, the number one question I get from Web site owners is: how do I get more traffic?He ...Promote Your Business and Get Paid for Doing It! How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it?Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.Adult education is big business. ...Progressive Headlines Guide Customers To Buy Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part in the copywriting process for other reasons, too. ...Make Your Copywriting Promotions Unbeatable - With This Simple Headline Secret Not long ago I was chatting with a buddy of mine who happens to be a very high paid "world class" copywriter. Someone who has not only penned scores of winning ads, but who has an offer where if his ads don't pull, he will keep rewriting your ad until it does pull.I asked him how much work that was, and how often he had to re-write ads d ...10 Hypnotic-Like Sentences That Sell Like Crazy Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.You can add these sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you're selli ...How to Write Ad Copy that Sells When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, which, when combined, produce a highly effective message. Master the technique of each, and create ads that really sell!It doesn’t ...Features vs. Benefits vs. End Results If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there's also another aspect to this equation.What happens after customers buy your product or service? Once they've ...A Simple Copywriting Tip That Can Save Your Business From Going Down In Flames If you have ever in the past -- or think you ever will in the future -- angered your customers in some way, shape or form (whether your fault or not), and want to make things right with just a simple sales letter, then listen to this:One of the most useful pieces of advice I ever heard when it comes to soothing angry customers, came from ...Freelance Copywriter Secrets: An Easy Client Acquisition System If you are in a service business, there are only three ways you can get new clients: You to client: “Will you do business with me?” You to client: “I do great work, will you do business with me?” Client to you: “We’ve heard you do great work, will you do business with us?” (excerpt from “Consultant-Market Yourself,” by Robert Ge ...Three Steps To Powerful, Easy And Free SEO For Your Web Site If you're not optimizing your Web pages for the search engines, you're not only missing out on a lot of traffic, but chances are that it's costing you money, especially if you rely solely on Pay Per Click advertising to get traffic to your site.Search engine optimization (SEO) is easy, and if you do it yourself, it's free: it just takes a ...7 Easy Tips on How to Improve Your Sales Letter Instantly Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue:1. Have a Strong Call to Action. Decide what is it that you want your prospect to do when reading your sales letter. Are you asking your prospect to subscribe to your mailing list ...Top 10 Ways For Copywriters To Overcome Writer's Block We all know that words have the power to persuade, compel and most importantly, sell.However, many have likened the process to getting the 'right words' to trying to get blood from a stone.When I first started out, writing copy meant slitting my wrist and 'giving blood'.Of course, I've greatly refined my copywriting process, ...SEO Copywriting: The Key to Keyword Articles Search engine marketers are swarming to the internet in numbers, but many lack the ability to utilize keyword articles on their web pages. Now, companies are pursuing an answer for a key to keyword articles in order to attract more customers. With that understanding, keyword articles are very effective if they have the appropriate keyword densit ...Long Copy Sales Letters on the Web: Hype or Not? I have written before about long sales copy on the web. But I have more to say on the subject.First, let me be clear about what I’m saying here. I’m not talking about long content pages within dozens of other pages on a site. I’m talking about stand-alone pages...a long, direct response sales letter online, often with its own domain name. ...
|