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"Super Adjectives" Boost the Power of Your Copy Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super A ...Instant Copywriting "Fix" Explodes The Response Of Every Ad You Write If you would like to know a very simple and easy way to make all of your ads pull more response, then this article will show you how.One of the single best pieces of copywriting advice I ever got was how you can dramatically increase the momentum and urgency of your offers by making your paragraphs and sentences especially choppy and shor ...Freelance Copywriter Secrets: The Magic Bullet for Powerful Copywriting Of all the neat tricks I’ve learned as a freelance copywriter, nothing grabs and holds onto a reader’s attention faster than the technique I am about to show you. I know of no more powerful way to get a reader to hang onto every word you say or write.In fact this one technique can help you write incredibly persuasive ad copy, speeches, pr ...Designs & Typography When typography is used creatively, it can accurately express and illustrate emotion and create a mood. Letterforms can be elegant and even visually exciting when used correctly. In the way letters are shaped for headlines and logos, they can reach out and get a reaction out of someone. When typography is used as an art form, it does not necessa ...3 Copywriting Tips - How To Edit For Mass Appeal! Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.Every one of us is constantly sorting, distorting, and generaliz ...Business Writing: When Not To Be Professional It’s time to write your next ad or brochure. Maybe some web content. You’ve done all your research, and you’re staring at a blank computer screen. You want to look good in print. You want to put your “best foot forward.” And, of course, you want to make a barrel full of money.Well, you’re going to have to pick one, because you can’t do al ...Making a Living as a Copywriter; Freelancing Versus Agency So You Want To be A Copywriter?Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing.I receive many emails from students working towards thei ...Freelance Writers Create Success with High Tech Clients Like the contestants on TV's "Beauty and the Geek," I too have found a lot to love about working with technology clients. Every technology company needs marketing communication and public relations services, and freelance writers who can handle technical material will remain in demand.High-tech marketing projects are often intellectually ...Online Copywriting Makes Content as the King The fundamentals of copywriting include the basic knowledge of journalists — the inverted pyramid.The inverted pyramid is basically the placing of 4 W’s in the primary sentences of the articles, supported by the other W and H on the following discussions. Four W’s consist of what, when, where, and who. The other W which stands for why on ...13 Steps to a Slippery Slope Online Sales Letter Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.But here's the pr ...Hiring a Good Content Writer == YOUR CONTENT WRITER SHOULD BE A GOOD WRITER TOO ==What all should you take under consideration while looking for a content writer? Well, there are content writers and there are "content writers". First of all, a content writer should definitely also be a good writer. Hiring a good writer makes sure that the person already comes with th ...Are You Losing Customers Because of Typos? Overlooking simple steps such as proofreading and grammar can affect the credibility of your website. How are you protecting yourself?A potential customer on the internet has a disadvantage over a customer walking into a brick and mortar store. Whereas the physical store has the credibility of location, physical presence (you can find the ...Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun. Plus these drills build your copy from the ground up. By the end of Bootcamp, you actually have a sales letter that would have cost you anywher ...Copywriting as an SEO Tool When you think of search engine optimization, you probably think of link exchanges, strategic keyword placement, and other technical tricks that are supposed to help you get a high web site ranking. While all of these methods are important for good search engine optimization results, good copywriting can also be used as an excellent tool for se ...The Write Copywriting Words How do you write splendid copy for your website, ezine, or article?Imagine it is the Elizabethan era, and a young man with a broad forehead and contemplative eyes, sits poised, quill pen in his firm hand, a vellum parchment before him, thinking.Ink pot, pen, and paper are all laid out neatly on the crude wooden table with it’s knot ...Use Grammar as a Marketing Weapon If you’re like me, you’re not writing that ad, Web page, or radio script to make your English teacher proud. You’re writing to sell.If you get an "A" while you’re at it, great. But don’t count on it. To get prospects to click, call, or buy, you’ll need to take some liberties with the English language.As direct-response legend Hersc ...Where Can You Find The Best Resources For Technical Writing As a freelance writer, it is important that you have a solid foundation for your skill. In many cases, though, there may be a need to use technical writing resoures to excel. Because there are many fields in which an individual can work in, there are just as many different bits of knowledge that they must have. In order to build a business as ...How To Obtain Content For Your Web Pages If you're looking for just the right article to bring your site into the top page or two of a search engine results display, but you don't want to do your own writing, there are a number of places online where you can find these search engine articles already written.The alternative to purchasing previously written or published search eng ...Getting Paid for Your Articles If you've been writing web articles to help promote your business, you may also wonder if you can write articles and get paid for it. What type of articles will land you some extra cash, and what control do you have over the resubmission of your content once you hand it over to the editors?Type 1. Magazine and Journal Articles. ...7 Essential Tips for Reviewing Copy Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.How can you avoid this dire marketing situation?By having a smart and consistent review process that preserves the selling power of your marketing communications. Fol ...Copywriting FAQs One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most hesitant potential clients often ask the same questions. Following are answers to help allay their fe ...Freelance Copywriter Secrets: Free Sample Marketing As a freelance copywriter, I am always doing research. I study other people’s copy (there are some who say I am looking for ideas to steal, and they would be right), I read books on marketing, copywriting, advertising, web design, professional rainmaking, and all sorts of stuff that only a copywriting wonk would be interested in.But I es ...The Copywriter and the Seven Deadly Sins There are quite a few articles around on “The Seven Deadly Sins of Copywriting”. But if you look at them, you will see that not many of them seem to be about the REAL Seven Deadly Sins! These are Pride, Avarice, Lust, Envy, Gluttony, Anger, Sloth.Why were these particular sins chosen centuries ago as the “deadly” sins? Because they wer ...SEO Copywriting Steps SEO Copywriting StepsGenerally you start worrying about search engine marketing after you have a website created. Working towards getting your site noticed by a search engine is a full time endeavor just like any business. There are a lot of search engine marketing companies which adopt well proven Search Engine Optimizat ...Headline-Helpers For Your Swipe File Here are some headlines to help you build your Swipe File. Your headline is the "A" of AIDA (attract, interest, desire, action). If you're creating a poster, your headline may be all the copy there is, aside from the business name and contact number.Therefore, your headline is the most important part of your copy. I often don't settle on ...3 Ways to Increase Conversion Rates In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.In this article I’m going to take a look at just one of those similarities: both direct mail packages and web sites lose almost all of t ...Freelance Copywriter Secrets: 10 Ways To Make Yellow Page Ads More Profitable For many businesses, an annual ad in the Yellow Pages or one of its competitors, can be a huge investment. If the ad works well, it can bring a in steady stream of new customers all year long.But what if your ad just doesn’t pull in as much business as you need? Worse, what if it doesn’t even break even for you? Many businesses depend ...Internet Lead Generation For Insurance Agents Insurance agents have two sources of leads when it comes to Internet lead generation. An agent can buy leads from an Internet lead generation company, or they can build a lead generation web site and create their own leads.Buying LeadsIt's important to buy leads from a company that has experience generating Internet insurance lead ...Creative Copywriting? There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. When I first started my home based business on the Internet I read a lot of advice about publishing articles and doing copywriting to advertise your website. There was always a distinction drawn b ...You're a Copywriter - What Brand are you Promoting You're a copywriter. What you do is use the power of words to PROMOTE. Promote products, promote brands.Brand owners and product owners hire a copywriter for that very purpose - to promote their brand. Promoting a brand is more than just shifting product - though this is important for a copywriter. Positioning a brand means that the b ...
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