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Web Site Copywriting for Search Engines - Keywords Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine ranking placement). Any further back than the first three pages or thirty sites, and your site won’t be found because that’s where the average web site surfer stops—after just three pages of searching. And web site information se ...Internet Marketing 102: Copy What Works Internet Marketing- Forget the experts, latest software program or even that book that someone is selling to get on the "best seller list" and the 200 free ebooks they are offering you. Here is what REALLY works, and it's something that you learned in kindergarden.Although less than 2% of you reading this will ever "get it", every once i ...A Look At Some Of The Best Classified Ad Writing Strategies Don't be daunted by having to write a classified ad to sell your product or service. It's really not all that hard. Here are some classified ad writing strategies you can use now to sell your product or service and start making money:First of all, study what successful marketers are doing. There's no better way to learn how to be succes ...Write Persuasive Copywriting Without the Word "Please" The goal of persuasive copywriting is to entice people into trying, buying or supporting whatever it is that you're selling - whether it's a service, product or idea.Sounds pretty simple. After all, "please" should help you out significantly, right? Well, that might work as you try to get your grandmother to buy a PTA membership or raffle ...Super Verbs Really Move Your Copy Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the h ...Common Mistakes That Can Kill Your Web Copy Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mistakes was made and that killed the copy… dead.Once you understand why these mistakes are, in fact, m ...Writing Taglines Right: The Best Way to Approach Tags Taglines are the sidekicks of copy, the loyal partners that accompany every other marketing message you create. For example: “When it rains, it pours” (Morton Salt) or “Just do it” (Nike). When they work, taglines capture the essence of your brand/message/proposition in a brief, memorable phrase. When they don’t work, they’re silly: Can you rem ...Advice for Copywriters: How to Win the Freelance Bidding War Are you a freelance copywriter working from home? If so, you’ve probably been on the project bidding war sites, like elance.com. You’ve probably seen ads like this:"Need 50 Articles Ghostwritten. 500-800 Words. Budget: $250-$500. Timeframe: one month.""How insulting!" you think to yourself, and yet sheer curiosity lures you to the ...10 Things You Should Expect When Choosing a Brochure Writer Brochures, leaflets, flyers, pamphlets, sales collateral, product sheets…every company needs them. And in an ideal world, every company has an experienced brochure writer to craft them. Poor use of language, grammar or punctuation, or badly structured, unpersuasive copy will actively put off customers, who will suspect that your products or serv ...Copywriting: Online Marketing Accelerator If you own an online business you are one of the masses of ‘Netreprenuers’ that canvas the worldwide web today. You have a web presence because you believe that you have a product or service that is either unique or fairly priced and the web is where you are banking on earning an income.Making the SaleSelling on the Internet is mor ...Freelance Copywriter Secrets: The Cure For The Boring Corporate Newsletter As a freelance copywriter, I often find myself borrowing the techniques from one type of project to solve a problem I encounter in another. This is an article I originally wrote in 2005 to show how the techniques used in speech writing can be adapted to something else entirely.What follows is not exactly a true story, but it comes close: ...Writing for the Web: Rules of Thumb Understanding how people approach online content is key to ensuring that they stay on your site long enough to find the information they need, and follow through with the actions you intend them to take. If you respect the differences between online and other forms of writing, you will maximise your opportunities to attract and retain customers. ...Killer Proofreading Skills: Put that Final Draft to Bed! It's FINALLY here... your final, final draft of that project you've been slaving over for months. Just a quick proof is all it takes. You breeze through, make a few corrections, and pass it off to your trusty assistant for the quadruple-check final once-over. But horror of horrors, when she hands back your work, it's rife with red pen marks! How ...Is Your Website Copy Doing Your Business More Harm Than Good? One of the reasons that websites don't work as effectively as they might is because business owners, and their internal copywriters, often look at the site through a completely different set of eyes than their visitors.Of course, no-one knows a business better than the people behind it, but trying to be objective about the information cus ...Make Your Words Sell: A Guide to Internet Copywriting and Marketing When it comes to selling and communicating on a web page, it is the written word that makes the vital difference between satisfying your viewer or losing her as she clicks through to the next web site.If you are not sure what to write or how to write for an Internet audience, then one of the best guides is the ebook, Make Your Words Sell ...SEO – Copywriting for Results In order for a website to have good results in the search engine results it needs to have a number of key elements. The first element is copy, without much copy your website will never rank anywhere. This is because search engines have programs called spiders which go out and scour the web – they read and index text.The spiders cannot rea ...A News Release Is Not An Ad You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article about you based on the release. Whoopee! Break out the Dom Perignon!It's true, an article about your business does wonders for your business. Not only do you get an increase in business, but you can leverage the article in many ways. Y ...In The Public Domain: Available And Free - For All While not an official, legal symbol, the copyright symbol with a line through it has become the generally accepted way to indicate that a work is in the public domain. It is usually accompanied by one of the following two statements:1. This image has been released into the public domain by the copyright holder, its copyright has expired, ...The Best Place to Put SEO Copy on Your Web Page It seems like a funny question to me, but it gets asked a lot. "Where should the SEO copy go on my Web page?" That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.For instance, many absolutely swear that the copy has to be as h ...42 Deadly Ad Copy Sins That I've Made I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.Now that I am in business, I have written some of my own ad copies. Some of them have worked, some of them have bombed. ...Public Service Announcement (PSA) Radio Copy Writing Success What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed by the Make A Wish Foundation and the Shriners Hospital. Would the world still remained glued to the television? If the writers approached the copy for these PSA with ...The Various Uses of Business Writing Services The concept of business writing services is considerably broader than that of copywriting services. One of the business writing services a consultant traditionally offers is copywriting. Business writing services, however, don't just have to do with marketing.Other needs for business writing services include training staf ...How To Write An Effective Ad A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter. Don't use the corporate sounding "we".Remember just one person is reading your letter or postcard at once. So don't write in the plural, even if your mailing is going out to thousands of individua ...3 Keys to Great Online Copywriting When you copywrite for the internet. You are basically doing two things. You are doing marketing and writing good articles.If you neglect either, you will put across the impression that you are on a marketing campaign that has a few screws loose. The marketing aspect will gauge whether you can attract attention. It will ascertain if you c ...7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas I recently sponsored and attended Joel Christopher and Ted Nicholas’s Double Birthday Bash and Interactive Marketing Summit in beautiful San Antonio, Texas.There was a fantastic lineup of speakers including John Assaraf, Joe Vitale, Brad Fallon, George McKenzie, Shawn Casey, Alan Bechtold, Tom “Big Al” Schreiter, Brian Keith Voiles, Rosalin ...Freelance Technical Writers - How Much Are You Worth? Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what type of work you do and how well you work with other people. It is often said that ...Five Tips for Writing Eyeball-Grabbing Headlines If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story.We're all experiencing information overload and have made it a habit to skim pages. According to David Ogilvy, a successful advertising writ ...How To Write LOADS Of Killer Bullets In Your Sales Copy! Today I want to plow through some more of the "5 Ways To Give Your Prospects A Much-Needed Break!"Yesterday, we talked about using sub-headlines throughout your sales copy, and how to leverage them to boost your sales -- taking advantage of both the "aesthetic" component of them -- and the "psychological" component of sub-headlines as wel ...Be That Copywriter Everyone Wants to Work With So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that the client can easily decipher and that wh ...Copywriting for Non-Copywriters: Getting Your Message Heard "Grant Pasay is a Vancouver copywriter whose satisfied clients value his good, fast and affordable work."That's my message. But I can guarantee you it's unlikely to get heard unless I write my website content with Search Engine Optimization (SEO) in mind. The same is true for your message.WHAT'S SEO?Search Engine Optimizatio ...
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