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On Copying and Stealing Designs The notion on the great artist, Pablo Picasso’s quote, "Bad artists copy. Good artists steal" is lost on many. And revolving around the graphic designer circles is the quote “Good artists copy, great artists steal” known as Picasso’s quote, still. Anyway, it might just be safe to assume that Picasso have not quoted this words exactly but he did ...Copywriting for Non-Copywriters: Tracking Copy Revisions There's an old saying that writing is rewriting. It's true. Nobody gets it perfect the first time round. But how do you deal with tracking all the copy revisions that go along with rewriting? The "Track Changes" feature!WHY TRACK COPY REVISIONS?Picture this. Your boss asks you to write up a little piece for the company newsletter. ...Copywriting is an Art and a Science Many people who are copywriters and editors of business written correspondence will say that copywriting is an art. I think this is kind of funny because copywriting, at least very good copywriting has a lot to do with the social sciences, pop culture and the way that the human brain takes information; especially when that copywriting has to do ...The Foundation of Great Copywriting When we talk about copy writing, we’re talking about the marketing messages that you produce to reach your potential clients or customers. Marketing messages might consist of a couple of sentences to describe a wonderful product, or they may be as long as three pages to describe a new service you’re introducing.Regardless of the length, t ...How To Find Editing Services Online Quality is what you need. What you don’t have is time. You need to find an editing service online that can help you get the work you need done, quickly and effectively. But, where do you look? Where can you find such a service and know that it is of good quality? While it would have been a difficult task to find an editing service online a f ...Using Copywriting in Your Email Campaign Want to double or triple the number of new leads and customers you generate each month with your emails? Try focusing your Email campaign with copywriting techniques.Copywriting in Emails is the art of using attractively written content focusing around a service or product to sell. A tool used to tempt the reader by making the items for s ...Reasly Easy Grammer - No. 36: Here's a Preposition Proposition There are many rules of grammar: good rules, bad rules, sound rules, and silly rules. The problem is knowing which ones you have to follow and which ones can you ignore. I’ll give you my rule about that in a bit, but first, let’s look at who decided whether it was good grammar or bad. Like most rules that apply to things that aren&rs ...How to Write Profitable Ads Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.First of all, you've got to have a dynamic, spectacular ad thatattracts the eye and grabs the interest of the people you'retrying to sell to. ...Ad Copy: Wiggled, Drilled and Extracted I've just finished two revisions of copy I’m writing for an Ontario dental clinic. Here's the thing…The revisions didn't come from the client -they came from the dental advisory board in Winnipeg. Nice people, tough guidelines.I’ve read that the guidelines are less strict than they used to be since one ad agency took the advisory b ...Step One for Copywriters: Understand WHAT to Say Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say.Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page..."What is it that I am really trying to say?"With that question, I for ...The Word Perfect And Emotionally Charged Singing Sales Letter is Born An effective sales letter is much more than a bunch of words describing what you have for sale, but judging by some of the sales messages on far too many websites, not a lot of people know that.The ‘buy one get one free’ mentality is still alive and kicking and working overtime all over the Internet, but sadly at the expense of the Englis ...Are Your Keywords Making You Sound Dumber Than You Really Are? Ahh, so you bought some keywords and keyword-phrases. How about a game of "Let's all guess what keywords you bought" -- and I'll bet the SEO champs and more astute copywriters will take home first and second prize for Most Correct Answers.Dear Copywriter: if your web copy is starting to sound like a sixth grader wrote it, that means you'r ...Why is Design Worth More than Web Site Copywriting? It makes no sense to me, but web site designers are still getting paid more than web site copywriters. On average of course. There are copywriters who get big bucks, but they’re not often web site copywriters. And yes, there are some web site copywriter that makes a pretty good buck, but it seems to me they’re more rare than say, direct respo ...8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!) Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don’t even have a chance for a sale if the audience won’t read what you write. One way to keep prospects reading is to give your copy attention-grabbing headlines. Here are eight tips to make sure your head ...How To Write Persuasive Subject Lines Three seconds and 40 characters. That's all you usually have to work with when trying to get and hold the attention of someone reading email. And, with user behavior changing so much in response to overwhelming amounts of spam, the attention spans of email readers are getting shorter. Needless to say, it's vital to make the most of your intro ...Freelance Copywriter Secrets: How To Tap Into Your Readers' Deepest Needs As a freelance copywriter, my sole business is to grab the interest of readers and turn them into your customers.How do I do I accomplish this? Well there are obviously a lot of copywriter tools in my toolbox, but before I can even start tapping at my keyboard, I have to determine what need will influence those readers to buy and what ap ...Is Copywriting an Ideal Home-Based Business? Many believe that copywriting is the ideal business to start at home as seen by the numerous websites that advocate it on the Internet. A copywriting home business is a reasonably decent manner to earn a living without stepping out of the house. There are a number of businesses that can be started at home like designing websites, multi-level mar ...Break the Writing Rules: 5 B2B Copy Myths You Should Shatter Correctly executed, the written word can be a powerful means of establishing your business in the hearts and minds of your potential customers. Many of us are inhibited, however, by popularly held, yet largely mistaken, ideas of what good business-to-business copywriting should be. Here are five of the most common and destructive myths that may ...Are You Making These Press Release Mistakes? You've done it. Gotten that press release written. Now you're ready to send it out to your carefully chosen list of media contacts.But before you hit that "send" button, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists and editors -- don't blo ...How To Write More Powerful Business Letters Many people in business heaved a sigh of relief when email began to take over most of their day-to-day correspondence. Processing business letters - even today - is fiddly and fussy, compared with the blissful simplicity of email.However as you know there are still times when ink on paper is essential. Many of the so-called "professions" ...Freelance Copywriter Secrets: Nine Ways Newsletters Pull In New Business It’s hard to imagine any business, organization or professional practice that couldn’t realize dramatic results from publishing a well-written newsletter (either in electronic or paper form). As a freelance copywriter, one of my favorite projects is writing a newsletter for a client that wants to generate new profits and new exposure.Her ...How to Generate More Sales with Headlines Take heed to headlinesYour strongest benefit is your headline. Find the most compelling benefit and let it help you speak to your customers. What will your product or service do for your customers?Would you like to earn more money?The question above undoubtedly got your attention. That’s exactly what headlines are supposed t ...Freelance Copywriter Secrets: Removing Readers' Mental Barriers As a freelance copywriter, I have come to think of my work as that of slowly, methodically removing a reader’s doubts, apathy and other mental barriers. In some ways, my job is like being a matchmaker between a good, quality product and the person who can truly benefit from owning it.Here are a few of the mental barriers that a freelance ...10 Tips for SEO Copywriting SEO Copywriting is a skill. For most people it’s really something you learn over time by doing it, paying close attention to what your competitors are doing and reading up on how to write copy for websites, blogs, press releases and articles.There are some simple rules that will help the beginning SEO copywriter and keep th ...Attract Buyers with Power Words (Revised) Power words elicit emotions and create visual pictures in a reader's mind. Here are twenty of the most important words that have proven to attract attention, motivate prospects to buy, and increase sales. Use them in your web site's headlines and copy.FREE Free ebook Free trial offerYOU Do you want to dramatically ...Copywriting 101: Exclamation Point, Friend or Foe? My name is Ann and I'm a grammar geek. There, it's out and I'm relieved. Does this mean my writing is perfect and consistently conforms to grammar rules? Heck, no. It does mean that I spend hours perseverating about serial commas, dangling participles, and feeling guilty if I end a sentence with a preposition. I worry endlessly about what I ...Exciting Words for Your Ads and Promotion Copy In my article Dump Those Helping Verbs from Your Ads and Promotion Copy (Even if your teacher made you memorize all 23) I told you to not use helping verbs or passive verbs in your ads or promotion copy. They weaken your copy. Few will respond to what you say.Those “few” are potential or new customers. Is that what you want? ...UK Advertising Copywriting - The Top Ten Cliches and Why You Should Avoid Them We’ve all seen them plenty of times. Frankly, once is too many. Copy clichés are more likely to put off prospective customers than convince them to buy your product or service. If your advertising copywriter comes up with them, find another advertising copywriter. Here are the worst offenders in the UK – and the reasons why you should never use ...How Beginner Copywriters Can Make A Lot Of Money Very Quickly If you are a beginner copywriter looking for a way to get started, then this article will show you how.Here's what you do:Go to ebay or some other auction site and look for ads selling things that are selling for maybe $400 or $500 or even just $300 or $200, and that are listed over and over again -- but not selling.Look for ...Can Honest Copywriting Succeed? I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common copywriter tricks that I *leave on the table?*Here are ...
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