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7 Tips to Affordably Promote Your Small Business Web Site I don’t know about you, but when I put my first web site up, I was outright disappointed with the results.My first site looked pretty bad in retrospect, but when I’d finished designing it and had a few pages put up, I was excited to see it live.One of the first things I did was check out my pages in google. Imagine my surprise whe ...What's In A Word "What’s in a word" seems quite a nothing phrase on its own. Take into the context of writing Ad Copy and everything is in a word.In this article I have selected a few of what I would consider some important words to include when writing your Ad. You may not be able to get them all in, but; you should try and get as many as you can. The mo ...How to Formulate your Copy to Increase Sales Once you’ve determined that you’re ready to create a promotional or marketing piece and you’ve considered who you want to speak to and how you want to present your information, you’ve examined features and benefits, plus brainstormed headlines, you’ll want to take the process a step a further. Creating the content for your marketing materials is ...How To Take Your Freelance Writing Chances Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again. The goal of any career, particularly as a freelancer, is to have steady business. Instead of continually needing new client ...Loosey Goosey, Tighty Writey: 7 Steps to Web Copy Perfection Ever click on a web page, and instead of reading it, your brain interprets it as "Blahhh blahh blah"? This means one of two things: 1. Dude, you're burnt or 2. That guy's copy just didn't cut it.Yes, a webmaster's biggest copywriting challenge is to crack through the tough noggin of his dazed and distracted surfer, and make that person SI ...Freelance Copywriter Secrets: Either Make Offers Or Save Your Advertising Money Zig Ziglar is a speaker who talks mostly about salesmanship. But one of his comments has a lot to say about a closely related topic, advertising. He describes a salesperson who never attempts to close the deal as a “professional visitor” rather than a “professional salesperson.”This description has a lot that could help advertisers produ ...Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing. Building your home business "Internet-Style" is not only exciting an ...Section 107 US Federal Copyright Law and Your Duty as a Writer Under section 107 of the United States Federal Copyright Law there is a “fair use doctrine” which allows you to cite information from another’s work as long as you provide the source and give credit to that source. This is good to know for an online writer because it gives them the ability to provide references and meaningful information to thos ...Small Business Website Development & Website Design Outsourcing Overseas Having spent the last half of my 25 years in direct marketing in a Web environment I have experienced a lot. The good, the bad and the wrong website business relationships develop and deteriorate. The advantage today versus 10 years ago is amazing. There are so many tools available and so many capable people who are able to design, program, d ...Scam or Valuable Resource? How to Evaluate a Product Someone wrote and asked me what I thought of a particular person's "how to become a best-selling author" type program.I do not want to name names, so I will not mention the specific program. Especially since I haven't had the opportunity to look it over myself.However, in my answer to her I came up with some general principles that ...7 Affordable Marketing Strategies for Small Business Owners “Build it and they will come” only works in the movies. If you’re a small business owner, relying on people finding you will most likely end in disaster. Actively pursuing clients predicts success, but many entrepreneurs simply don’t know how to do that.Let me assure you though that marketing is easy… IF you have a plan.Th ...Your Customers Don’t Care About You When your customers or potential customers come to your website, they don’t really REALLY care about you. This is the sad honest truth about marketing via a website. I’ve been asked about marketability via a website before and till today, I still feel that in order to sell something to someone you don’t know (or someone who doesn’t know you) via ...7 Tips to Make Your Order Page Work Harder So your prospect, Mary, is sitting at the computer reading your compelling sales letter. She's convinced she needs your product. So she clicks on the order link, with her credit card next to the mouse. She's taken to the order page. What she sees next makes her change her mind and click away. Can you prevent bail out at the crucial moment of ord ...Blowing The Lid On The $1 Copywriting Racket The internet has created a global marketplace in which products and services can be procured from anywhere in the world. Small businesses now have access to skilled freelancers and service providers globally. You no longer have to rely on your local area to find talented professionals for your projects.Nowhere has the growth of the global ...Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you. She's probably dressed in proper business attire, scheduli ...How to Start an Online Business - Part One Getting involved in the online business world is a relative simple process. Whether you just want to make some spare income or become the next Internet business mogul, you have to start somewhere. It is best to start with the basics and work your way up from there. The goal of this informative article is to allow you, the reader, to start an onl ...Copywriting Basics - Answer the Questions You'd Want Answered Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered.Who? Tell the reader who your product will help. This should be your target market.What? Tell your reader what your product or se ...How To Use Headlines To Generate Maximum Profits From Your Ads The single biggest reason an ad works (or doesn’t) is the selection of the headline. Nothing comes close.Remember, The purpose of a headline is to “Grab the reader by the face” and make him want to read the rest of the ad. Have you ever read a newspaper without headlines? Never. There’s a reason.Give the reader a reason to read further. ...Writing Compelling Copy: Three Ways to Go from "Blah" to "Ahh!" If you have clients who want you to write about who they are, you probably have clients thrusting a list of attributes in your face.On the list, you'll find the usual suspects: quality, commitment to service, out-of-the-box this and proactive that. These attributes will be deemed attractive to customers and, indeed, the client may even le ...How "Sandwich" Copywriting Makes Your Marketing Promotions Skeptic-Proof If you'd like to know a secret way of writing copy to customers who are skeptical and even outright hostile to the average "sales letter" or ad..then listen to this.One of the most effective ways to approach writing an ad is with the assumption the person reading it will -- right out the gate -- be shaking his head and saying to himself, ...The Most Sacred Secrets of Copywriting Services Successful copywriting is one of the most important elements of your advertising. It attracts attention of your potential customers and makes your message memorable and it might induce your clients to take some actions. Many research in psychology show that words may affect our vision, they may either change our depressed mood or uplift our spi ...How Not to Write a Press Release Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn’t want me writing for him anymore.Another writer, a friend of mine, got the account and life went on.Of course, I was pretty upset by the situation. I had completed several writing projects already for that client, w ...Freelance Copywriter Secrets: Make More Sales Writing Cliffhanger Copy Freelance copywriter, writing web content, copywriting tipsSome things in business are counter-intuitive. One example is the long sales letter. After decades of research, the results are in, longer sales letters sell better than short sales letters.We all naturally think brevity is the best way to go, but the numbers don’t ...What Copywriters Want - And How To Keep Them Happy If you're paying a copywriter to do a job, you may not care about keeping them happy. On the other hand, if they are happy, they'll do a better job and work more efficiently, which will help keep the price down. So how can you help your copywriter to produce excellent work – and keep them happy into the bargain? Plan ahead ...Web Site Copywriting - The Headline Said What? One of the most important aspects of web site copywriting is learning to write good headlines. But what, exactly, is a good headline?A good headline grabs the reader's attention and actually draws him or her into reading the article below it. In today's world, the headline is more important than ever before. With so many people living ve ...Should You Use Testimonials When You Create A Web Site? You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort?The answer is "Yes" if they are done right.When done correctly, testimonials can help you establish credibility and give you an opportunity to prove the claim ...Freelance Copywriter Secrets: 5 Ways To Make Your Copy Scannable As freelance copywriters, we naturally assume our readers will hang onto every word we pen, lingering now and then to ponder what great mind authored such magnificent prose?Unfortunately, we are better off assuming the reader will only take a quick scan over our copy, lasting about 3 seconds. Only if that 3 second glance reveals somethin ...How To Search Engine Optimize Your Website Building Links, Building Reputations Building links is like building a reputation: you are known by the company you keep. If spiders find links to and from respectable sites, you'll get a boost on Google, Yahoo, MSN, etc. The emphasis is on quality links not quantity. Foster reciprocal links with businesses and reputable sites th ...10 Things You Should Expect From Your IT Copywriter Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world – someone who’s not afraid ...Freelance Business Writers - How To Get The Best From Your Writer At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform at the level you need. The question is, though, how do you find the best freelance business writers? To answer this, we need to learn what good expectation ...
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