|
Copywriting Strategy: How to Turn Sales Copy into Corporate-Speak As a web copywriting specialist, you will have many occasions to take your client's "salesy" copy and transform it into corporate-speak. Sales copy generally gives the feeling that whoever is behind the words is trying to mentally connect and have a conversation with you. It will also have that sense of dramatic pacing that builds up to a clima ...Five (5) Major Pitfalls of Ad Copywriting and What YOU Can Do To Avoid Them For all of us involved in advertising the challenge of producing that one piece of copywriting magic that sends our sales soaring is never far from our minds. Face it, copywriting is not all about aesthetically pleasing language, it is about sales. The most aesthetically pleasing copywriting is not necessarily the most persuasive that will prod ...The Essence of Proofreading Services Quite a sizeable proportion of people and organizations in the developing countries are yet to grasp the essence of proofreading services. It is surprising that even some newspapers and magazines either because of ignorance or little financial cost implications skip this function, thus relying on the reporters and contributors to submit error-fr ...Some Copy Tips From An Old Hand I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself.One.Whatever copy job you are working on – brochure, mailer, sales ...Facts about Designing Unique Internet Sales Letters, Part 1 A unique sales letter has many benefits, but unique keyword content and increasing targeted traffic, to your website, are just two of them. Once traffic arrives, a great sales letter should do its job, but where do you start? Below is a system for building web copy that sells like a clone of your best sales person.Your sales letter must ...The Purpose and Practice of Writing Successful SEO Articles I was so excited to read his post! Google-icon Matt Cutts was blogging on August 21st and hit the nail on the head (as he does quite frequently). The title of the post was, "SEO Advice: Writing useful articles that readers will love." That, in and of itself, says it all. Why is this such a thrilling post? Because it reinforces what I've bee ...Freelance Copywriter Secrets: Pile On The Benefits Until They Can't Say No freelance copywriter, writing web content, copywriting tipsWhat happens when you read a sales letter that contains a long list of bullet point benefit statements? What happens to me is all my resistance just crumbles away under this machine-gun fire of reasons why I must buy this service or product.When a copywriter writes ...11 Things You MUST Know Before Hiring a Copywriter! If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all — it's your business, you know ...Making the Transition from Corporate to Freelance Copywriter So you've had it up to here with salary freezes, downsizing and your ever-elusive job security? Join the club.Today's seasoned copywriter has every reason to want to make that transition from corporate drudge to free enterprising free spirit. Here are seven tips to help you carry out your plan.1. Save your money.Your ...How To Price Your Writing How do you put a dollar value on your writing? Are you charging too much? Too little? In your creative small business, pricing issues will come up again and again. I struggled with them for years, until I managed to get them straight in my own mind.Now I price my writing and writing services to ensure that the buyer is getting MORE tha ...How to Write More Effective Brochures Brochure projects are the vampires of marketing. All too often, they drain the blood out of our budgets without adding life to our sales. Why? They’re expensive. They’re misused. And for people too lazy to think, they’re the standard default when it’s time to “do something” to help market a product or service.Brochures are poor sales devi ...10 Tips for Writing Effective Web Copy On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or failure.Here are 10 tips for writing effective web copy:1. Make sure content is easy to ...Copywriter Trick Unveiled: How to Write Better Copy Faster "Talent alone cannot make a writer. There must be a man behind the book." Ralph Waldo Emerson's GoetheI'm going to share with you a method guaranteed to get your copy razor sharp in a hurry. It's an old trick I learned in journalism school, and it works great to get those creative juices flowing. Since I've been using ...7 Formulas for Articles That GET READ! Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.No matter why you're writing an article, it's your responsibility to make it be interesting - ...Copywriting "Sacrilege": Why You Shouldn't Always Use Testimonials In Your Ads Believe it or not, there are some testimonials that should not be used in an ad. I know that may sound almost like "marketing blasphemy", but it's true.Here's why:There are two types of testimonials:1. Empty testimonials2. Performance testimonialsEmpty testimonials are testimonials that are...well...empty. ...Articles and Internet Branding: 5 Steps to Success Are you ready to become an internet marketing expert? Are you ready for a massive conversion rate plus unlimited residual streams of income for your web-based business? Excellent! I'm here to focus your mind on the job at hand. Today you will learn how article marketing is the means to the end, and that end is PROFIT.Web marketing success ...Is Your Web Copy "Plain Talk"? It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.Forgetting about this training when you write web copy is one of the best thing you can possibly do, unless you’re selling to the academic community. And forgetting ...SEO Your Website Now! Optimise Your Site For The Web Using Freelance CopywritersGood freelance copywriters are able to use words in such a way as to enhance your website’s positioning on the search-engine listings. They should be able to integrate your key-word links smoothly, within the body of your text and as part of linked headings. ...Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. In order to succeed, learn all you can about copy writing and careers in the field. You might just find one or two copywriting basics that you did not ...What is Copywriting and Why Is It So Important to Your Business? “There is no harder job in the world than copywriting, yet there is none more rewarding...both financially and emotionally. It truly is the world’s best kept secret job”First of all, there is some confusion about copywriting...let me dispel the most common myth:What Copywriting is NOT ...The Swipe File "Trap" That Steals Your Money Recently, a woman was telling me about how she used an ad in her "swipe file" to create a promotion, and it completely crashed and burned. Not one single sale. Turns out she simply substituted all the details of the original ad she was "swiping" with the details of her product. Look, you might be able to get away with the ...Ad Copy Tips What percentage of prospects come your way as a result of your ad copy? What percentage of sales do you close because of your ads? Well, increase both percentages with some of our tips, tailored to your own ad campaigns.1. ERRORS – It’s tough to have 100 percent perfect ad copy. Nearly impossible! So tell your readers that whoever spots f ...No-Holds-Barred Conversation with Dan Lok - Part 1 Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow pages and cold-ca ...Copywriting: Specialize For Your Own Sake - Part 2 of 3 In Part 1 of 3, we saw how specializing as a copywriter can mean setting yourself apart from the competition and increasing your business. In part 2 of 3, we pick up where we left off by exploring how specializing as a copywriter can shape your business to suit you best by increasing your pay and attracting more of the work you prefer.DO ...A Copywriter's Rant: Either You Get it, Or You Don't Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.Maybe not, though. I like to think that these internal mini earthquakes I have are the root to a more productive mindset. Are you a copywriter, too? Then you probably share my angst. Let's work this one out together.Here it is. I have ...How To Make Weak Copywriting Skills Work For You ... Instead Of Against You A couple weeks ago while lurking in an Internet marketing forum, I saw an ad selling a book on natural bodybuilding tactics used over 100 years ago, that was posted online for people to read and critique.It was actually a pretty good ad (especially for someone just learning how to write copy). But since English is the author's second lan ...Make Your Website Talk: How to Install Streaming Audio on Your Site One of the most important tasks in online selling, and indeed in all selling, is to convince the prospective buyer that you are someone who can be trusted. A nice picture of yourself in your “about” section is helpful, but even more convincing would be a heartfelt audio message in which you explain yourself and introduce your product or service. ...Has This Happened To You? You're surfing along, or reading an ezine and click through to a website, and lo and behold there are YOUR WORDS on their webpage!Not just a paraphrased version of your own words, but YOUR WORDS down to the last letter, punctuation and all! Appearing for all the world to see as if it were THEIR OWN doing.Now, one might consider thi ...Secrets to Creating Great Headlines Great! You finished your piece and now need a headline. Usually headlines are less than ten words and need to be expressed in short, expressive, active words. This provides quick focus and pull in. By waiting until you know what you are ending up with, it will save you time. You can give a temporary headline while drafting.If you have ...How to Write Web Headlines that Beg to Be Read Web article headlines are different from news headlines are different from magazine headlines are different from catalog headlines are different from circular headlines are different from print ad headlines.(If you're an astute copywriter, you should already have noticed this!)Because we're ...
|