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The Value Trap No doubt you are familiar with this scenario.You receive a sales letter trying to persuade you to buy an e-book package for $97. The letter contains a list of attractions contained in the package, but you feel sure you’ve seen it before somewhere, perhaps offered as a freebie or a bonus.You are skeptical. Nothing in the letter r ...12 Job Application Tips for Copywriters I recently advertised for freelance copywriters to work for my copywriting business and received some 200 applications. I've done quite a bit of recruiting in the past, so, from the outset, I knew exactly what sort of expertise I was after. I also knew I'd be inundated with applications, and that the applicants would come from all sorts of backg ...Two Marketing Birds With One Stone: Split Testing With Your Sales Letter You can't beat the web for low-cost and no-cost advertising... and yet there are thousands of solo entrepreneurs who have yet to create a sales page and start aggressively marketing their information product. Which brings us to the obvious question: WHY create a product if you aren't going to market it?One of the most deligh ...How You Can Find Freelance Children's Writing Positions That Will Last Freelance children’s writing positions are always advertised. Rather, the schooling to learn how to write for these jobs is advertised. But, there is often a large lack of employment vacancies actually available. Many of these companies offering to train individuals in these positions claim that there are quite a few companies offering employm ...Freelance Copywriter Secrets: Sell Your Expertise With a White Paper Consider for a moment how big a decision it is for a potential client to buy your products or services.Some things don’t come with a large price tag or commitment, which means the decision-making process for those things isn’t a large burden. But other decisions require a lot of due diligence and study. Literally, the person who has to ...10 Ways To Make Your Ad Command Attention 1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.3. Use short sentences or sentenc ...Copywriting for an Online Audience So what’s the big deal about copywriting for the Internet? It’s the same as any other form of copywriting isn’t it? In a word, yes. But in another word, no. Confused? Sick of all these questions? I had better myself explain then.No matter what medium you are using, all copywriting should have one prime objective - create an effective mess ...How to Negotiate Rates with a Freelance Copywriting Expert Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I’m a small business owner too, and I know what it is to have that do-it-yourself mindset. (It’s exhausting!) But entrepreneurs like you and I often overlook the very reason to contract a job out in the first place. Which is: the terms of the contrac ...Bridging the Gap Between the Page, Keywords and Copywriting How many different ways are there to say the same thing? In some industries, quite a lot. Let's look at the SEM industry. When researching industry related keywords we found quite a few keyword themes that mean relatively the same thing to the common searcher: internet marketing, website marketing, online marketing, website promotion, search eng ...How To Write A Compelling Sales Close That Actually Gets Your Prospects To Buy! "Closing" prospects isn't easy -- and it's even harder to do in print than it is in person. After all, if you "miss" the one trigger that causes your prospect to buy... you're out of luck.Today we'll take a look at the final paragraph of our mock display ad, to give you an example of the RIGHT way to close in your sales copy.You c ...Copywriting Makeover: Making An Emotional Connection - Part 1 of 2 One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, ...Cheap Ghost Writing Isn't Easy -- But It's Worthwhile! You might think that selling yourself short is a sure way to not be a success in the ghost writing field. And your eyes are probably dancing with the large sums of money that you’ve heard ghost writers pull down, in yearly figures such as $60,000 to $100,000, or amounts such as $15,000 to $60,000 per each book written. You’re a writer, you love ...How To Write Headlines That Grab Your Prospect's Attention It doesn’t matter if you’re writing an article, a newspaper or magazine ad, a web page, or even a Yellow Page ad. If it has a headline, that headline is the most important component of the entire package. Waste it, and you’ve wasted your time.Your headline is like an ad for your ad. It is responsible for getting the attention of your pros ...Kick-Start Your Copywriting Career In 24 Hours Or Less If you are a copywriter looking to get your feet wet -- and don't know where to turn or how to get started -- this article will give you two simple ideas you can run with today and be making money by tomorrow.But first, you need to know copywriting is in huge demand.Reason why is because so many people are just afraid to write copy ...Creative Marketing: Your Marketing Idea Box Do you ever find yourself looking for a great promotional idea? Or staring at a blank computer screen, trying to come up with just the right words for marketing copy? Do what savvy marketers do: Consult your idea box.If you don't have an idea box, start one today. The next time you see an ad that really seems to work, or you read copy tha ...A Writer's Secrets Every person has secrets that only he or she knows, secrets that are not shared with anyone, not even the most intimate friends, partners, even soul mates. These secrets may be righteous or sinister, yet for reasons, often unknown, they are never revealed to any other person. These, the writer should explore in his or her writing.These se ...Copywriting Makeover: Distinction and Benefits; Part 2 of 2 In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsit's original copy (viewable here: http://www.copywri ...How Do You Find the Hungry Crowd? If you do any Internet marketing you've had it pounded into your head that the focus of your keyword research should be to find and use on your webpages, and in your articles and sales letters, the same keywords that your customers are using. That's certainly true so far as it goes, but wouldn't your copy be even more persuasive if your keywor ...Tell Them What's in The Can! What does 'the can' mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly what's in the can.Sliced peaches? Peas? Coffee?Really, it would be unthinkable for a can label designer to feel that any job was mor ...Grammatical Mistakes DON'T Sell When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.E-mail is so quick and easy to write and send, that we don't give it the sa ...Offers They Can't Refuse: The Right Way to Write Offers I’m not in the auto business, but I’m willing to bet that when engineers propose a new car model, they don’t fail to include an engine in their designs. Unfortunately, I can’t say the same about many B2B marketers and their direct marketing strategies. I’ve seen too many creative briefs that had a great chassis -- terrific messaging hooks, keen ...Calls-To-Action: Making Them Fit Makes All the Difference It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I’ve seen is that the call-to-action doesn’t fit the targe ...Copywriting Judo: How To Use Your Competition's Product Or Service To Sell Yours If you'd like to know how to use your competition's own products and services against them -- while adding an extra layer of persuasion to your sales letters and ads -- then this article will show you how.Look, as much as you may not want to acknowledge them, you have competition. If you don't, if you somehow found a virgin market ...42 Deadly Ad Copy Sins That I've Made I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.Now that I am in business, I have written some of my own ad copies. Some of them have worked, some of them have bombed. ...Scandal Shows Editors Don't Read! If you’ve been following the story, I don’t have to delve into the facts.An up and coming novelist from Harvard has been accused of plagiarizing no fewer than two books by a “chick-lit” writer of some renown.Specifically, she is accused of lifting more than 40 passages and some key story lines.I recall seeing that she was pa ...A Few Writing Training Tips for Budding Freelance Writers Here are a few writing training tips on freelance creation of articles or books.The first writing training tip has to do with a non-fiction book. With non-fiction it is very important that you are able to document permission to quote someone or include their knowledge, printed materials and expertise in your book. Advise the person you're ...16 Golden Rules of Master Copywriting You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn’t be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns.However, how can you write good sales copy, kille ...Tips on Copywriting for Web Commerce Copywriting deals with texts for promotion of a product, a person or a web site. The approach in this profession differs from that of offline writing in the sense of its marketing procedures. The output of a copywriter should be more compelling and persuading yielding to a precise, brief and informative write-up.If you can learn this busi ...Success Lessons From Tennis That Can Change Your Life Most sports are full of lessons for the discerning. Tennis is no exception. Wimbledon 2005 is over now but hopefully some of the lessons described below will live on for ever.In the first week of Wimbledon on June 20th 2005, a commentator asked why Venus Williams, a former Wimbledon champion, was only fourteenth in the women's circuit. ...Writing Business Letters - Tutorial 1: Letter Format Everyone in business needs to write letters. It's unavoidable if you want to run your business or just stay in touch with your suppliers and clients. How well ... or not so well ... you write reflects on you and your business. Write poorly constructed letters with unprofessional layout and format and you will look like a rank amateur, no matter ...
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