|
Copywriting Makeover: The Value of Being Crystal Clear: Part 1 of 2 Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and - before we know it - the core focus of the Web page, brochure or flyer becomes blurred. Let me assure you of one thing… if your prospects can't determine - with crystal clarity - what yo ...The "Write" Way To Grow Your Business Hone your writing skills to project a more professional business image.The sales letter you can’t put down…the advertising copy that makes you want the product…the resume that prompts you to call the job candidate this second…All these are examples of exceptional business writing. While you certainly know good writing when you see it, can ...Memorable Sales Copy -- How to Write it Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you can describe your products or services in such a way that it forms images in your custome ...Is Freelance Hiring Right For You? Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. When you consider the process of linking a project with talented professionals it can be quite daunt ...Improve Your Web Copy: Five Easy Ways to Write Better Website Content In the literary world, “good writing” may be notoriously difficult to define. But on the Web, good copy has two clear, easily understood objectives: 1) It elevates your search engine rankings and; 2) it attracts qualified traffic and holds the attention of your prospects and customers. If yours is an e-commerce site, your copy must also assume a ...Costliest Copywriting Mistake #1: Underestimating the Value of Advertising Copy Why do some salespeople sell like gangbusters while others fall flat on their face? Because what they say, and how they say it, is everything.The same with advertising copy. Your copy is your surrogate salesperson. And the way it is written has everything to do with whether or not your ad sells, your website converts, your business succee ...Using Autoresponders to Corral in More Clients Typically, the online consultant uses an email autoresponder to notify new contacts that their request for a job quote has been received. The message that the recipient gets looks something like this:Thank you for contacting COMPANY X. Your request has been received. We will be contacting you in 24-48 business hours with a response to ...Four Score and Seven Years Ago: Copywriting Lessons From Our 16th President It is a crisp, clear autumn afternoon. About 1:30. A full sun hangs in a bright blue sky. A large crowd mills about.The date is November 19th. The year is 1863. And the place is Gettysburg, Pennsylvania.Imagine, for a moment, that you are there. You jostle for position. You strain your neck to get a glimpse. And you cup your hand b ...How to Choose a Reputable Search Engine Optimization Content Writer Choosing the right Search Engine Optimization (SEO) content writer can be a challenging task, because there are so many different styles and writers from which you can select. However, you don’t want to just select any SEO content writer, because you need to make sure that the job is done right. It is an art form which must be properly mastere ...Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career For the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You Can Too!, I asked ten questions of freelancers who were living their dream life. Following are some of their answers. They cover successful marketing techniques, how to get clients and more!1. Why did you start freelancing? Yuwanda Black, Writer, Ed ...Copywriting: Make Vancouver (or Anytown) Your World Headquarters - Part 1 of 2 With the help of the Internet and email, copywriters today can branch out beyond the geographical boundaries of their hometown, making it their world headquarters. And clients seem to be coming along for the ride, apparently not caring if you're a copywriter based in Vancouver, BC, Canada, like myself, or halfway around the world.TAPPING ...Writing Out Of Your Comfort Zone Are you willing to write outside your comfort zone, or do you refuse to consider working with companies outside your sphere of experience? Many copywriters needlessly restrict their income when they don't consider that *every* business is a potential market.If you're a copywriter, you can write copy for any business, even if you know noth ...11 Reasons Not to Hire a Freelance Copywriter (and Why They're All Poor Excuses) Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1. "Why pay someone else when I can do the writing myself?" Next time you sit down with a writing project, pay attention to ...How To Personalize Your Headlines For Increased Profits! Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has become quite common in email marketing.If you can make the person feel that you are talk ...The Perfect Advertising Portfolio; Your New Daily Grind? When you start to become a copywriter, a real one in fact, and you begin to develop your portfolio daily (starting today, not tomorrow) you will purify it daily. You will strengthen it day after day after day.A copywriters' portfolio is NEVER at rest. I don't care if you're a Group Creative Director at the best agency on the planet ...The Incredible Copywriting Secret Of My Left-Wing Grandmother If you want to start getting extremely good at persuading people to buy from you in your copy -- and if you want to do it fast -- then this article will show you how.Here's all you do:Every single day of the week, for a month straight, make it a goal to get someone to do something you suggest.It can be through an email, on t ...Copywriting "Boob Jobs" If you use a "swipe file" to create your ads and marketing pieces, then this article will be extremely important to you.Here's why:Recently, I was asked a question by one of my newsletter subscribers that went something like this:I am new to copywriting and wondering how much do you use your swipe file? Do you ...Make Money By Yellow Pages "Squatting" Back in the 18th and 19th centuries, a lot of land in the United States was acquired by “squatting.” Vast stretches of land were untitled and unclaimed, so anyone who wanted to own their own piece of land would build a house on it and start farming or ranching. After a length of time, they could take out a title to the land if they were inclin ...How to Build a Forum That Doesn't Fall Apart Two Months Later, Part 1 If you can get a big enough following from customer lists and newsletters you might want to start your own forum. But I always see people trying to start a forum and it falls flat on their face, mainly because they make it too big and they never promote it.The main reason is because nobody eats in an empty restaurant. Don't setup a "mul ...Four Roadblocks to Persuasive Communication If you think writing compelling online copy and communication is someone else’s responsibility in your organization, think again.The fastest way to alienate your clients, employees and business partners is to write poorly—and defend your position. Here are some “communication dead ends” that could make or break your relationships and bus ...6 Quick Tips to Make Your Copy More Believable You’ve got targeted traffic coming to your site. You’ve made a big, passionate, and clear promise on your landing page. But you’re still not making the sales you’d like.It could be because your offer sounds too good to be true.Believability above a certain point makes sales; below that point it does not. Ad copy must make what lawy ...Follow the Basics of Copywriting to Reap the Benefits What you say about your product is what the customers know about your product. So say favourable things about your product, emphatically!Marketing communication plays a very important role in promoting your product or the service that you deal in. Marketing communication can be in the form of the advertising messages that you send out, th ...What A Ghostwriter Needs To Do To Earn Top Dollar The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.When a website or blog requires content, they will want a ghostwriter to churn out the content for them. In fact the demand for good ghostwriters online is so huge that it ...The Right Thumb Rules of an Effective Copywriter A copywriter usually works on advertising agencies; they work hand in hand with the art editors. And because of the nature of their job, they must be effective enough to encourage their readers to become customers. This responsibility relies primarily on the efficiency of the copywriter as he works on the text content. While the art editor takes ...How to Feature the Ultimate Benefits for Your Customers To create the most compelling marketing and promotional pieces possible, you must first think from your customers' perspective.Once you know what you want your promotional copy to do, who you want to talk to and how you need to say what you want to say to get results, it’s time to explore features and benefits.Tell your readers/cus ...Sticky Homepage Copy in 30 Seconds Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around...The internet has changed how we think about the customer, the product and the competition. I'm going to take you on a journey through these new ideas and show you what has changed and how you now can approach your marketing.You have to put ...New Words at Work As it says in Ecclesiastes 12:12, of the making of books there is no end, and the same is true of words. New words keep getting made up and old words keep getting new meanings. Every recognizable group or profession; sports, business, religion, entertainment, et al, creates words first to be used only by the "in" crowd. Then these get spread abr ...DIY: How to Succeed in Business with Do-It-Yourself Marketing Do-It-Yourself. It's a concept that has been around since the Fifties, coming at the height of the post-war homebuilding boom in the U.S. Retail stores and marketing gurus convinced us that we could do our own home repairs and alterations in our homes -- as a hobby, of course -- rather than hiring expensive professionals to do the work. ...Rare Copywriting Bullet Point Secret All But Forces People To Buy From Your Ads One of the most powerful bullet point tactics I ever learned was from a master copywriter (who has controls with many of the biggest mailing houses in the world) named David Deutsch.And what he said was, when you are writing bullets for books and information products you should structure them in a way where you are very specific about the ...The One Word Every Prospect Craves It’s arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings."I’m talking about "you.""You" is the word that gets your prospect’s attention and keeps them involved. As Herschell Gordon Lewis says in "The Art of Writing Copy," "Unless the reader regards himse ...
|