|
How To Make Copywriting Fun, Easy And Deliciously Profitable If you'd like to know a secret way of making your copywriting more enjoyable, your business more profitable and your promotions more sustainable, then this article will show you how.Recently, I heard an interview of a guy who writes and self publishes "special effects" cookbooks and other information products.And during this interv ...Gary Albert: An Account of a Renowned Copywriter In the line of copywriting industry, only a few can be considered to have effective hands. Not all can write as compelling as those who have mastered the art because of natural talent and through experience.People who have unparalleled skills in web copywriting may be referred to as the main pillars of Internet businesses. With their abil ...IT Marketing: Benefits Focused Sales Letter No matter what niche you're in, you should write a benefits-focused sales letter. In this article you'll learn how this letter can improve your IT marketing.Your high school English teacher probably told you that when you're writing a business letter, keep it nice and short and sweet. Put that advice away. (Your high school English teache ...Lower the Bar "Nothing great was ever achieved without enthusiasm." Ralph Waldo EmersonI'm so excited. I got a cool new power point template with orange and yellow flames. It's not too much (well, maybe it is), but I don't care. I like it.So I transferred my regular presentation to the new template. I got some mesmerizing slide transition ...Sales Letter Writing - Using AIDA Writing a sales letter that really moves the product it’s promoting isn’t something everybody can do, but there are those who could well be great marketing copy writers, but who still have to learn the basics of direct mail copywriting, be it for the web or for print.One of the most successful formulas for any copywriter is what’s commonl ...How to Write Powerful Press Releases in the Right Press Release Format A well-written press release which is published in the print media such as newspapers, magazines, newsletters, e-zines, online media, and/or broadcast via TVs and radios will gain you publicity at no cost, which will increase your business' fame, credibility, reliability, traffic/visitors to your website, and eventually boost your business beyon ...Boston Web Design Branding - Brand Identity Guru A branding company's website purpose is to design websites that will attract attention, give a professional image and support the message you are trying to convey in writing. There are arguments for doing your website design in-house. However website design, search engine optimization and copywriting is a very specialized area and utilizing a we ...Copywriting: Specialize For Your Own Sake - Part 1 of 3 Specializing as a copywriter can mean setting yourself apart from the competition, increasing your business (and pay), and doing more of the work you prefer. Sound too good to be true? Just listen to what other copywriters are saying.MAKE YOURSELF INCOMPARABLE AND AVOID THE 'MUSHY MIDDLE'Here's some wisdom from Anne Pepper of Peppe ...How To Write Better Sales Copy: The One (And Only) Proven Method That Works! There's an old joke that goes something like this:A man is walking down 7th Avenue in Manhattan and he asks a stranger "How do you get to Carnegie Hall?"The stranger tips his hat and politely says, "Practice... Practice... Practice."Now there are a couple of things I know about:First of all, I do, in fact, know exactl ...Simple Little Copywriting Trick Guarantees People Read Your Ads If you would like to learn an almost fool proof way to get people anxiously and eagerly reading your ads, then this article will show you how.It's really no mystery anymore that people hate being sold.We all love to buy, but none of us really likes to be sold.I mean, think about it. How many times do you see someone walking ...Who is Your Customer? When you want to sell something…anything… you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person.You should actually picture a real person and write to them. It might be someone you know or someone you know about. But it is someone. Give your person a body and a face you can visualize ...Two Minute Marvel: How to Compress Your Information Did you know that our water supply faces a minor crisis every month or so? The reason might surprise you.If there’s a big sports playoff game – or a popular TV series – viewers wait until commercials to take a bathroom break. Multiple flushes at about the same time strain local sewage systems. A bathroom break lasts approximately two minu ...Make Your Copywriting Projects Unbeatable...By Reading Old Comic Books? Perhaps the best "power education" I've ever received on writing copy and using good old-fashioned psychology to sell with the written word was when I was just a kid.You see, back then I used to collect a lot of comic books. And back then comic books had some of the best direct response ads you'll ever see.They were written by jus ...Online Business Press Release Writing Tips And Ideas Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of s ...Why Internet Marketing Sucks Do you think you know who your biggest, baddest and most sinister competitor is online? Believe it or not, it's not other marketers. It's not spam filters either. Nor is it the bad customers, sleazy business partners or time-suckers who try their hardest to control your life.No, your biggest competitor is much worse -- much more danger ...Simple Mistakes, But Mistakes Nevertheless There is only one writer’s forum that I regularly frequent, and that is the About Freelance Writing forum managed by Anne Wayman. This site is interesting and informative as it gives writers a place to vent as well as to post tips, offer comfort, and share cyber Krispy Kreme donuts with each other {log on to understand what I mean}. It also happ ...Freelance Copywriter Secrets: An Article Writing Success Story This is an article-writing success story that demonstrates just how quickly publishing articles online can produce results on search engine rankings.I started my blog on August 22, 2006. A few days later I began submitting articles to three major article submission sites. I had blogged and published articles related to a different topic ...Three Tips For Magnetizing Your Copy The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.My friend John Reese, a master at simplifying what we often tend to unnecessarily complicate, says it best. He says the only metric you should ever really count on is this: "Yes" or "No."T ...Persuading People to Buy - A Simple Technique People are not interested in you, your company or your product. They are only interested in the result and benefit they get when they buy from you. Here’s how to keep their interest…THE ‘I’s’ HAVE IT – BUT THEY SHOULDN’TThe absolute, paramount, crucial point you MUST remember when writing your sales letter, adver ...How to Write a One-Page Web Sales Letter Effective sales letter writing skills are imperative for the web business owner or entrepreneur. Fortunes are made and lost online on the strength of sales letter writing. No matter how great your product, if you cannot convey that to your potential buyers, and convince them to buy your product, you will not make it online.Step 1) Know ...9 Little-Known But VERY Critical Sales Copy Variables For You To Test! Whether selling online or offline, selling something in print is one of the hardest things you'll ever have to do.You've got to worry about your headline... your opening... your closing... Sheesh!Today I'm going to show you 9 little-known bur VERY critical variables to test in your display ad or sales letter, without changing you ...Freelance Copywriter Secrets: How To Sell Discounted Dollars Could you sell dollar bills for 75 cents each? Of course you could, but it’s not that easy to sell your products or services, is it?Well maybe it is. Let me introduce you (or more likely, re-introduce you) to Return-On-Investment (ROI) selling. Once you master this approach to your copywriting, everything you sell will be dollar bills ...Copywriting: Secrets of a Freelancer Lately, I've been getting emails from other copywriters who ask me questions like "What's your secret?" and "How did you do it?" and "Can I be your apprentice?"Aw, heck, are you serious? People are talking to me like I'm some kind of demi-goddess... when really, I'm just a humble girl from Jersey who's having a fun time running a freelanc ...5 Reasons to Kick Your Ghostwriter to the Curb With a million and one things to do, it's a wise idea to have a ghostwriter to lighten the load. But what if your ghostwriter is more of a hindrance than a help? Here are some signs it may be time to cut the cord and send that ghostwriter packing.1. You edit your ghostwriter's work, and not the other way around.Your ghostwri ...The Lost Art Of Fundamental Copywriting What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because that's what a few of today's ...10 Tips To Help You Pack More Power Into Your Business Writing 1. Before you write anything down define not what you want to say, but what your message must achieve. Keep that firmly in focus at all times and use it as the main goal for everything you write. Ask yourself "does this concept/approach /clever headline/earnest mission statement/ really help the message achieve its objectives? ...11 Ways to Get an Editor's Attention I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.How does an editor decide what stories to run, and which ones to throw away? If you know what an editor looks for, you’ve got a better chance to see your work in print.Not all editors are like me ...Are You Asking the Right Questions in Your Copy? It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you doing it in a way that will have the greatest impact on your reader ...Freelance Copywriter Secrets: Why 2-Step Ads Make More Sales For decades, many researchers and freelance copywriters have demonstrated the same immutable fact: A two-step, or multi-step, advertising program produces many times more sales than ads that attempt to get people to buy from a single exposure to a marketing message.What is a two-step program? When your ad promises a fee DVD, a free tape, ...Three Tips to Improve Your Writing Rhythm As a professional copywriter, not only do I do a lot of writing but I also look at a lot of writing. One of the things I've noticed that set the good/great writers from the so-so is rhythm.What I mean by rhythm is how the writing sounds. The rhythm of the words and sentences. It's a subtle aspect of writing, one not normally talked a ...
|