|
Writing White Papers That Pull Leads and Build Credibility The white paper, an in-depth report that typically runs from 8 – 12 pages, has become an increasingly popular B2B marketing communications tool. Consider its versatility: it makes a great offer for generating qualified leads; it can be a tool for attracting favorable media attention; and it fortifies your website with quality content.A st ...Freelance Copywriter Secrets: Testimonials Pull in Huge Profits As a freelance copywriter, I love it when I get to use real customer testimonials in the copy I write for one of my clients.No matter how much experience I may have as a freelance copywriter and no matter how much effort I put into honing my craft, a real customer’s words of praise will always out-sell anything I write.When a freel ...Simple Copywriting Tactic Eliminates "Writer's Block" Forever If you want to take your copywriting skills and abilities to the next level -- without picking up a single book or attending a high-priced seminar -- then listen to this:Believe it or not, you can flood your mind with all kinds of new ideas and solutions for your ads simply by learning proper deep breathing methods.In fact, if you ...Kick-Start Your Juices Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and informatio ...Freelance Copywriter Secrets: 10 Steps to Writing a Powerful USP Despite your best efforts (and a lot of money out of pocket) your advertising and marketing just aren’t producing the sales you had hoped for. For some reason, your message just isn’t connecting with the people you’d hoped would become your customers.As a freelance copywriter, is see this situation a lot when I am called in to fix adverti ...Writing Newsletters Online: How to Get it Right A strange thing has been happening to newsletters online.They have been turning into either a) promotional emails or b) web pages delivered by email.I’m sure you know what I mean. Go back a couple of years and you could look forward to receiving your favorite newsletter in the knowledge that the newsletter itself would contain some ...Copywriting for the Web: Do You Have What It Takes? In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or smashing success?Well, that's a foolish question, right? You want to be successful, of course! You know that you can razzle-dazzle 'em with your knock-'em-out, drag-'em-down copywriting skills. You even have ...How to Choose a Professional Copywriter You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives.What you don't know is how to find that copywriter.Don't worry, you're not alone. The problem with copywriting is that, unlike, say, soda or ...Double Your Copywriting Response...By Not Using A Headline? What would you say if I suggested there are certain cases where you should not use a headline on your sales letter?Most copywriters I know would say I’m nuts.I mean, not using a headline is the greatest "sin" of copywriting, isn't it?And 99.9% of the time I would agree.Except...There are many examples of ...How to Get Instant Attention Most of us have seen a heckler at a baseball game. Sure, he’s likely to draw attention, both positive and negative. The louder he hollers, the more attention he gets.But do you and I want that kind of attention? Probably not. What most of us want to do – especially with our writing – is to make a positive impression that stays with the re ...How Not To Sell Online - Copywriting Do you want to have an online business that makes no sales? One way is to have bad copy on your pages.If you have a business where you sell products that are in demand and you have done well locally with the products, but you can’t seem to sell them online, perhaps your copy is not what it should be. If you notice your traffic flow is hig ...Copywriting: Specialize For Your Own Sake -- Part 3 of 3 In Parts 1 and 2 of 3, we explored how specializing as a copywriter can mean setting yourself apart from the competition, increasing your business (and pay), and doing more of the work you prefer. In part 3 of 3, we examine different ways you can specialize as a copywriter.THREE DIFFERENT WAYS TO SPECIALIZE AS A COPYWRITERLet's tak ...Enjoy The New Boom In Writing for the Web If you're a selling writer, you're well aware of the new boom in writing for the Web. This boom won't end anytime soon. Competent writers have all the work that they can handle.If you're looking for writing work, start now to pursue more Web copywriting work.As a copywriter, what can you write for the Web? Anything and everything ...Freelance Copywriting: Benefits of a Blog Give your Business a VoiceA blog can help reinforce your business brand image. Your website sales-pitch is not the only way to generate money. No matter what your business, you should not look upon your website as an electronic sales-person.This is even true of merchant websites, which sell products in an online ca ...Marketing and Copywriting Secrets That You Can Use To Profit from Your Articles One of the most important tools that you can use in internet marketing today is copywriting. You have to consider the fact that copywriting is essential in order to make your articles work up a profit for you.Writing articles is an important tool in internet marketing because it is the cheapest and also the most useful way to generate tar ...Misconceptions About Copywriters And Sales Letters Myth 1- Hiring a copywriter is expensive Not true: Depends what you are selling, how many of it and what you negotiate on but that’s not the real issue. Sure, good to pro copywriters are expensive, sometimes they ask for 50% of the sales but consider this:If you put a dollar in a machine and get 3,4,5 or 10 dollars back how many times wou ...Proofreading and Copy Editing Technology has changed the standards for proofreading and copy editing, and even caused the roles to overlap in some situations. “Traditionally, proofreaders are responsible for finding errors during the typesetting or formatting of a final document,” notes Darryl Brunsvold, The AVS Group’s technical writer and copy editor. “On the other hand, c ...Why Copywriting Contenders Need Knockout Headlines During a world title fight the other night, one of the cornermen told his boxer to, “Kill the body and the head will fall”. It dawned on me why few boxers make good online copywriters, and most online copywriters make pathetic pugilists. We’re complete oxymorons (no pun intended).As copywriters, we are always being told to keep our eyes o ...7 Steps You MUST Take Before Writing a Word of Copy! Copywriting ChecklistOkay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to write it yourself, you need this checklist.The Cr ...Why Hire A Copywriter? Why should you hire a copywriter? If you run a small or home based business it can be difficult to see the point of bringing in somebody from outside. Why not cut costs by doing it yourself? After all, it's only writing, and everybody knows how to do that, don't they?There are a huge number of excuses that you can invent ...Do You Know What You Are Really Selling? Before you sit down to write that killer sales letter for your product just ask yourself these magic words“What Am I Really Selling?”I hope you’ve got a really good answer to this question because if you haven’t then you are going to have the same amount of success with your sales letter as you will if you’re trying to dry f ...Web Copywriter: What It Takes To Be One There are a lot of people who wants to make money in the internet by being a web copywriter. If you are one of these people who want to get in to the action of copywriting for profit, you should know how it's done and how you can be successful in the field.There are a lot of copywriters in the internet today that made it huge. Some even e ...The Engagement Movement Set to Dominate in 2007 The engagement marketing movement is gathering pace all the time, with new converts joining every week. We now have an official motto (definition), a conference in its honour and blogs taking root all over the web. A leading market research firm has now heralded that 2007 will be the year that we begin our full scale assault. Big brands are join ...How to Copyright and Protect Your Material I have many people to contact me, to get information about how to copyright their material. For nondramatic literary works: including fiction, nonfiction, books, short stories, poems, collection of poetry, essays, articles in serials, and/or computer programs.Go to your local library and ask for the Short Form TX. You must answer all ...What SEO Copywriting Is and Isn't I've been frustrated lately. It seems people just don't get it. There's lots of talk about SEO copywriting these days, but hardly any of it is on target. The majority of the conversations, posts and articles I've seen deal with topics like keyword density, allowable limits, over optimization and such. These people are making search engine co ...The Mind Reader Once in awhile I get it right — even 100% on target at that. What am I talking about? Anticipating a client’s needs to the point where I am able to convey to them what they are unable to state in words to me.For example, a few week’s back I had a small project to work on, a series of automotive articles, and the customer wasn’t sure exact ...How to Write a Salesletter Easily If you want to sell something on the internet you might need to write a salesletter. A salesletter is a one page website which tells people about your product, and why they should buy it.You could study a few books to learn how to write great salesletters, but if you are a beginner you might get confused in this way. It’s a better idea to ...Freelance Copywriter Secrets: 3 Lessons From A Marketing Superstar I was just rereading Jeffrey J. Fox’s marvelous book, How To Become A Marketing Superstar this week, and had to start jotting down some notes to pass along. Fox has a wonderful knack for distilling his hard-won wisdom into two or three page chapter nuggets that others would have to teach an entire college semester to get across.Here are a ...Can You Become a Freelance Copywriter in Los Angeles? Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers around the world struggle to find employment or jobs that are within their own cities and home towns. But, if you want to become a freelance ...Copied Content or Unique Content For content writers, life is never rosy. Their role in website building is seldom appreciated, though everyone knows in the back of their minds that it’s the well-written content that primarily fetches search engine traffic.One reason why content writers find it tough is that there are already enough contents available on the net. Which m ...
|