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Copywriting: Make Vancouver (or Anytown) Your World Headquarters - Part 2 of 2 In Part 1 of 2, we saw how copywriters today can make their hometown a world headquarters with clients not caring if you're based in Vancouver, BC, Canada, like myself, or halfway around the world. Sounds great, but what about when it comes to getting paid? Doesn't all this distance and lack of personal contact spell accounts receivable hell? It ...Five Easy Ways To Boost Your Productivity Fast - For Writers And Others Commit to following these five strategies for a month, and you'll be more productive --- that's a promise.Note: although my strategies are geared to writers, they will work for you no matter what your work happens to be.=/pp ...Secrets of Writing Killer Sales Copies When it comes to writing killer sales copies you must have potential buyers in mind. You must understand their needs, their apprehension, their buying behavior, and bring a good presentation across to them how your product or service will benefit them. You must put yourself in your customers’ shoes.Secrets of Writing Killer Sales Copies… ...Copywriting and Search Engine Optimisation In A Nutshell Search engine optimisation (SEO) basically means making sure your website ranks highly in Google searches (and, of course, with other search engines). It’s a science and a black art rolled into one, but while perfecting it is complex, getting the basics right isn’t really all that difficult.The problem essentially is this: the search e ...Writing for Clarity: 4 Surefire Ways to Maintain Your Focus Losing focus can really dilute the power of your writing. Whether you're writing for the general blogosphere, or an email to a client, of for any specific audience, knowing how to keep your text centered on your point brings that point into sharper focus. Sometimes clarity is one re-reading away; other times you'll find the writing process has s ...Hey, Client, This Is Me! Sell With Your Writing Voice In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how. Will you be funny or serious? A perky cheerleader or a sa ...How Crucial Is the Role of Copywriting Copywriting plays a crucial role in promotion and advertisement of any business. No matter what business you are involved in, if you think that simply having a good product or service, is enough to get you the sales then you are wrong. In fact, promotion and advertisement play a major role in getting sales for any business.Any good advert ...Get Inside your Reader's Mind Have you ever read an article and felt a powerful contact with the writer? Just as if that person REALLY understood you and was speaking right to you?It doesn’t often happen with an article. Even less often with a sales letter. But when it does, you find yourself pulling out your credit card.If you can write your copy from a per ...12 Lessons I Picked Up from Attending Seminars So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it's over and you're exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face time. Time to get back into the swing of life, right? Wrong.I go to A LOT of seminars. Rubbing shoul ...Becoming A Copywriter: Basic Media Skills Becoming a copywriter starts for real the second AFTER you've gotten your first copywriting job.Now don't worry, all of the skills that you needed to get the job will still be very much in play...but those skills, as you're about to find out, were only a prelude to the real day to day aspects of becoming a copywriter:professional s ...Writing Web Content Professional writers find it hard to read web content. Not because web content lacks quality, but because it lacks literary style. Obviously writing for the printed media and writing for the web are two different matters. There are not too many people ready to give up the morning newspaper for the, let’s say, “morning e-zine”, but more and more ...Why The Best Copywriters In The World Are Mostly Whiners And Complainers If you'd like to know a truly "secret" way of learning to write copy...a way that can turn your copy from "plain vanilla" to red hot and full of emotion and life...then check this out.One of the best ways to get good at writing copy fairly quickly is to scour the Internet, magazine racks and bookstores for extreme political writings. The ...Copywriting: Designer-Friendly Copywriters Copywriters and designers are different animals. That's why I asked some designers I know how us writers can be designer-friendly copywriters. Here's what they came up with.THE MAIN DIFFERENCE"I think the main difference between copywriters and designers is that writers feel the need to cover a subject at great length being sure to ...For the Love of Good Content We’ve all been traumatized by tragic attempts at copywriting that left us wishing we’d never even bothered wasting our time reading it. Creating the stark opposite – copy that grabs, engages, entertains and informs the reader – is a craft that is improved over time. To become a Copywriting Jedi is to endure the process as you carefully learn the ...How To Write Powerful Headlines I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this...I'll find a headline I like, wherever it may be, and then I don't copy it word for word, instead I'll use a "fill in the blank" approach. That way I get a generic headlin ...Online Copywriting - When Humor Can Hurt! Avoid the temptation to be clever or funny at all costs if you are providing your own online copywriting. The temptation is a huge one sometimes, but you will be better off if you fight it.Why? No one wants to do business with a jokester.It is more important to be honest and earnest with your potential customers and clients. They w ...Crank Out More Articles More Often With An Article Swipe File If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more oftenEvery good copywriter has a swipe file. A Swipe file contains Headlines, Articles and Article paragraphs you have previously written. Your Typical article will consist of the Following 3 Parts ...Copywriter's Block Get Rid of Your Writer’s Block!Writer’s block is horrible, especially when there’s a deadline looming. It really is a nightmare for someone who is supposed to write large chunks of text on a daily basis. I don’t often get it, but when I do I use several techniques to help shake it off.In the past, I used to ...How to Make Something Happen With Your Blog So… you’re a blogger trying to gain new clients for your services, or new customers for your products. I’m guessing you want:more visitors to your blog. more subscribers and repeat traffic. links from other bloggers. to sell something!What if I told you that y ...Understanding Fair Use Rights What is copyright? Copyright is defined as “The legal protection given to authors which protects them against unauthorized copying of their work.” Copyright infringement is defined as “a violation of the rights secured by a copyright.”All writers at one time or another have quoted something someone else has written. I see it all the time ...Do You Need a Copywriter for Directions to the Emergency Room? If you are marketing an online business as an army of one...and many of us are...then communicating effectively is critical to your success. Notice that I did not say good writing or good copywriting, but communicating effectively. Is there a difference?Imagine you are on a business trip in an unfamiliar city. It's late in the evening and ...So You Want to Be a Web Copywriter? I get tons of emails from people who want to break into web copywriting. Are you another one who's itching to get in on the copywriting action but don't know how it's done?Let me guess... you come across these names on the internet... they're popping up everywhere. Damn! Are these people better than you? No. Then how come nobody knows YOU ...Top Ten Online Choices to Get Clients to Choose You Again and Again - Part 2 Did you know that 95% of coaching businesses fail because their owners don't pay enough attention to sales copy?Whether you are a professional speaker, coach, or entrepreneur, every business wants more clients. Even more, they want to entice clients to continue an ongoing relationship. Your Online sales copy matters. Here's the rest of th ...Use Your Copywriting Skills To Legally "Rig" Elections If you'd like to use your copywriting skills to persuade thousands of people in your community to vote a certain way, then doing so is easier than you might think.Here's why:One of the fastest and easiest ways to influence mass numbers of people in your community is with a simple "letter to the editor" in your local newspapers. ...Freelance Copywriter Secrets: Can White Papers and Image Ads Get Along? We freelance copywriters are often an analytical bunch. Always trying to tinker with ad copy to see if it can be made better. This includes our own copy as well as the work of others.For example, David Garfinkel, in his September 4, 2006 blog post at http://world-copywriting-institute.typepad.com provides an excellent analysis in the ar ...Get That Foot in the Door Once you have your foot in the door, you can start selling. No foot, no sale.Those are the words of a great 20th century expert on communicating. And he was right.When I was a child it was quite common for door-to-door salesmen (usually they were men) to arrive at the door. They could be selling encyclopedias, vacuum cleaners, c ...71 Ways For A Writer To Make Money There are so many ways for writers to make good money by writing. Some people love to write, even as a hobby. You can turn your writing skills into income. Here are a brief list for your reference.GENERAL WRITING:1. Copywriting for television commercials2. Copywriting for radio commercials3. Copywriting for newspap ...How To Become A Freelance Copywriter In New York As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want. However, for a freelance cop ...Copywriting: Is It The Right Choice For You? Copywriting can be a lucrative and successful career move, but it takes a special talent - or so it's claimed. So is it right for you? Here are a few points to help you decide . . .Copywriting is a talent, you can't learn it. False! Copywriting is a learned skill that, provided you have a reasonable level of intelligence and are ...Freelance Copywriter Secrets: Laying the Groundwork to Write Great Copy As a freelance copywriter, I am keenly aware that my work will often be the first impression many people have of my client and my client’s product or service.As in all areas of life, preparation divides the winners from the rest of the pack. But how can a freelance copywriter lay the groundwork to write great, compelling copy that produc ...
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