Make Your Web Copywriting "Distraction-Proof"
A little while back I was doing a three-way call with a client and his web designer about how we should position the email opt-in form on one of his sales letters. He didn't want to go with a pop-up window, a hover ad or anything like that. Nor did he really like the idea of having the page refresh or the "thank you for subscribing" page pop up over the sales letter, either. Instead, he was looking to eliminate any and all potential distractions from the sales letter. Long story short...the web guy asked why didn't we just use what's called an "iframe"? "An 'eye' what?" I asked. "An iframe", he explained, "is basically a frame within the web page. A small 'window' on the page where you get a glimpse of a whole different page." And he suggested we simply put the sign-up form in an iframe. That way, when someone fills out the opt-in email form and pushes "submit"...the page doesn't refresh, shunt them off somewhere else or even so much as budge. Only the iframe -- the table your opt-in form is in -- changes. The rest of your page and copy stays exactly as is. For more information on how this works, talk to your web designer or do a quick Internet search. It's a very simple and easy way to eliminate a potential distraction in your online sales letters. Ben Settle is a direct response copywriter and author of "The Copywriter's Cheat Sheet" -- which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can get a free copy of his book and read his latest copywriting ideas and tactics at http://bensettle.com. |
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